We start with a deeper analysis of your social media content, SEO, web structure and set key priorities in relation to your business and formulate an equivalent strategy to improvise. Another important aspect is to know about your ideal audience. Social networks are distribution channels across the world. Not everyone is a potential buyer on social media.
The next objective is to know who your ideal customer is. And where your potential customers reside across the world.
We, as a leading digital marketing company in Gurgaon, follow a social media mission statement for your brand as a guided plan to reflect your brand identity. Identification of Key success metrics is equally important for an ROI driven approach.
The goal of keyword research is to search for profit-driven keywords. We research and identify the best performing keywords, that people type in the search engines in order to find a specific product or service. Keyword research helps in targeting and finding prospective customers at the right time. It helps to rank your brand website for relevant keywords making it a crucial part of a successful marketing campaign.
How do we search for the right keywords?
We have a proper knowledge of how competitors configure their Google Ad campaigns which is a great advantage to your brand. Roundigital provides valuable insights on their bids, spend and landing pages. If your brand is looking for the performance of Google Ads, we help you by performing customize date ranges, look at costs, clicks, and impressions, conversion data and adapt newer changes as per your requirements.
In case of smaller campaign size for small businesses, we track your brand Ad Performance, with which you can analyze CTR, Voice share on Ads, Impressions/Ad, Conversions Data and Cost Data, etc. At Roundigital, apart from analyzing ads within Google Ads Interface, we also use other techniques and methodologies by analyzing ads in Microsoft Excel and Google Ads Editor.
Roundigital comprises of a team of Advertising copywriters and Graphic designers who are experts in creating and crafting the most engaging and eye-catchy ads. With a full-fledged creative team onboard, Roundigital boasts of creating engaging Google Ads that drives the most conversions. Testing is also an important factor when your brand is looking for conversions. We perform A/B testing on multiple ad copies for their performances. Depending on this test, we use the best performing Ad for your brand.
Without a proper landing page, your business is bound to suffer. Some of the landing page design tips, we follow at Roundigital are as follows:
We use multiple trust signals on landing pages like testimonials and push endorsements from social media channels with “Like counters” and “+1”s.
We provide a detailed report of the completed work and the upcoming plan that needs to be worked upon for better results. At Roundigital we offer a comprehensive approach to make your PPC Ads work with wonders
We are a 360° Highly effecient digital Marketing Agency helping Brands to build loyalty, enhance engagements and drive conversions.
